Recently I have seen two book trailers. One for James Paterson’s The Final Warning and another was for Sundays at Tiffanies by Nicolas Sparks. The marketing was pretty good I saw the James Paterson trailer during an episode of Law and Order. The Nicolas Sparks I stumbled on when I was flipping channels this afternoon. I think Charmed was on. So they know their audiences well enough to predict what TV shows they will watch. The Nicolas Sparks trailer was kind of sappy and girly but the James Paterson trailer looked very exciting and adventurous. I wonder if the books will sell more copies and how well these will work. Has any one else seen these or other book trailers on TV? I think that the James Paterson trailer must be targeting adults because I don”t think many teens watch Law and Order but I bet they watch a lot of Charmed!